Brand.Product.Playground.
I’m Dan. One designer. All the things. Brand systems, product design, and immersive gaming experiences for people who never asked for one. If you want to build something together, pitch the chaos. I’ll bring the order.
DR0NE.
An idle ARPG with FMV. Halcyon shipped bad firmware, the drones went feral, and you scrap them for parts. Permanent progression. Browser, no install.
Built in Phaser, React, and TypeScript. If it hooks you, buy me a coffee or don't, I'm not your dad. I'll keep shipping sectors either way.
- PHASER 3
- TYPESCRIPT
- REACT
- TAILWIND
- VITE
- LOVABLE
- FIREFLY
- PHOTOSHOP
- CINEPAK
OpsCanvas.
A complex DevOps platform for pipelines, environments, and cost visibility. I led discovery interviews with platform engineers and finance stakeholders, mapped IA and user flows, built the end-to-end design system, fonts, palette, components, and partnered tightly with engineering through facilitated workshops to shape how the product actually works.
- Figma
- FigJam
- Research
- Design Systems
- Client Facing
- Decks
Anderson Raker Advisors.
Pro-bono identity for a local consultancy that runs on conversations, with three routes offered to the client. The conversational mark won: a speech bubble enclosing a stacked "ar" lockup with a single red dot of activity inside. Below, the same mark working as a system, then the two alternates that did not make the cut.
- Illustrator
- Figma
- Brand Strategy
- Logo Design
- Type Pairing
- Identity Systems
NCLD.
A mobile-first platform for the National Center for Learning Disabilities, supporting accessibility-first content, resources, and community. I led discovery and user research with families and educators, facilitated client workshops, built the design system from logo to type to AA-tested color pairs, and shipped responsive UI across every breakpoint. The audience here isn't designers, it's families navigating learning differences, so clarity and accessibility weren't features, they were the brief.
- Figma
- FigJam
- User Research
- WCAG 2.2 AA
- Design Systems
- Client Facing
- Decks
The NCLD identity uses Poppins across all touchpoints. Geometric and highly legible, it carries the brand from web to print without sacrificing accessibility at small sizes.
NCLD improves the lives of the 1 in 5 children and adults nationwide with learning and attention issues, by empowering parents, enabling young adults, transforming schools and advocating for equal rights.
"When schools recognize how my son learns, he stops being the kid who can't and starts being the kid who can."
OneCause.
A full marketing site redesign for OneCause, a fundraising platform powering over $5B raised for nonprofits. I ran discovery interviews with sales, marketing, and customer success to map who actually shows up on the site, executive directors, event chairs, volunteers, not designers. From there I rebuilt the IA across 18+ templates: home, solutions, plans, resource center, team, partner ecosystem. The redesign reframed dense feature lists into outcome-led storytelling and tightened conversion paths to demo, without losing the warmth nonprofits respond to.
- Figma
- Research
- Content Strategy
- Brand Systems
- Client Facing
- Decks
18+ templates, rebuilt around who actually shows up, not who we wish would.
Strike Interactive.
Strike Interactive was a two-person indie game studio (me and one developer) shipping Super Truck Life and Scout. I was the entire design org. Built the brand from scratch, mark, palette, type system (Bourton + Source Sans + Lora), the skull mascots, the d-pad logo. Designed and built the marketing site across desktop and mobile, ran the in-game UI for both titles, cut trailer art, ran the Discord community, designed Steam capsules and social ads, and ran scrappy user research and playtests with players to tune onboarding and difficulty. The brief was 'everybody wins, no punishing mechanics, no roguelike difficulty,' and the visual system had to back that up: bold, friendly, a little irreverent, never sterile.
- Unity
- Godot
- Figma
- Adobe Creative Cloud
- Illustrator
- Photoshop
- After Effects
- Brand Identity
- Logo & Mascot Design
- Type Systems
- Marketing Site
- In-Game UI
- Steam Capsules
- Social & PR
- Discord Community
Nintendo, Super Mario Run.
Mobile-first lifecycle and launch campaign emails for Super Mario Run, built to drive pre-release acquisition and keep early players coming back through launch day. The system used a gamified progression metaphor (open email, earn coins, power up, defeat Goomba, defeat Bowser) to turn a campaign sequence into a playable arc, paired with a launch countdown, sweepstakes entry, and character voting to keep engagement compounding week over week. Working inside strict Nintendo brand guardrails (locked type, palette, mascot usage, legal review on every send), I balanced brand-safe execution with conversion-focused layout: clear hierarchy, big rewards, single primary CTA per module, and animated reveal states tuned for the inbox.
- Photoshop
- Illustrator
- After Effects
- HTML Email
- Animated GIFs
- Brand Guidelines
- A/B Testing
Sunrun.
Client-side design at Sunrun, the largest residential solar provider in the US. I worked across discovery, customer research, and production design for in-home consultation kits, leave-behind brochures, and partner co-branded collateral. The tricky part was the partnerships: every Home Depot and Lowe's piece had to satisfy two brand systems at once, Sunrun's quiet navy/serif editorial voice and Home Depot's loud orange retail energy, without either one swallowing the other. I spent a lot of time with both brand teams reconciling type, lockup hierarchy, photography direction, and legal lines so a customer holding a trifold at a Home Depot kiosk got something that felt unified, not co-branded sludge.
- InDesign
- Illustrator
- Photoshop
- Customer Research
- Co-Brand Systems
- Partner Marketing
- Editorial Design
Nike, iPad Sales App.
A tablet-first sales app for Nike reps to walk buyers through the seasonal line on the floor. The job started in the room with the sales team, not in Figma: ride-alongs, sit-downs, and reading the existing brand and merchandising style guides cover to cover so the app could move at retail speed without breaking a single Nike standard. From there I mapped the full IA (Men / Women / Sales, then Apparel / Footwear / Accessories under each), wireframed the structure, and built out the high-fidelity prototype: title screen, category grids, product detail with style numbers and color variants, and the full click-through flow reps actually use in front of a customer.
- Figma
- Sales Team Research
- Brand Guideline Audits
- Wireframing
- iPad / Tablet UI
The archive
More work, on the way.
Brand, product, and print across Strike Interactive, Mario Run, Sunrun, deeper OneCause cuts, and a shelf of marks I still like. Pulling the best of it together now.
Pitch the chaos.
I'll bring the order.
Got a thing to build, an idea to untangle, or a system that needs shape? Drop a note. I read everything.